Operational and analytical CRM are already used in many companies. Whether in customer service, marketing or sales, success in B2C or B2B business is more of a chance occurrence without a CRM system.

Market leaders today make intensive use the possibilities of analytics, customer segmentation and intelligent campaign management for specifically addressing their prospective customers and customers. Acting skilfully in customer dialogue and optimised offers increases the completion and success rate of account managers.

• How could the right CRM strategy look for your company?
• What options does Social Media Marketing offer me and how is this integrated into CRM?
• What optimisation potential do modern methods and systems offer in order to support your CRM strategy?
• What know-how and what methods make your company fit in the CRM field?
• What benefits do analytics, web tracking, business intelligence and campaign management provide?

The AQIBIS team will gladly answer this and other questions. We have been familiar with CRM topics since 1999.